Embracing Susan Sellers’ belief that ‘Brand is the story. Design is the storytelling,’ I had the pleasure of crafting the narrative for the Happy Bird logo. When my friend Kash sought assistance for his flower shop’s brand development, his passion for bird symbols inspired the unique and memorable name ‘Happy Bird.’ This deliberate choice reflects the philosophy that a brand is an authentic extension of its creator, steering away from generic options and ensuring a personal and engaging identity.